Don’t forget your users

users first not customers first

Every entrepreneurs biggest fear is that having built this amazing product, no one else wants it. I try to work on projects that help to solve common problems. That’s why it’s important to not forget who you’re building for. It might be something that’s close to your own heart and you have in depth knowledge of. Often, though you need to make sure that you’re not just doing things based on just your own bias.

Seeing life from another point of view

Having a broken leg, means I’m a bit slower at getting about. I have to plan my day out in advance. Last minute get togethers aren’t going to happen. I would normally be happily running around town, checking things promptly off my to do list, multi tasking is easy (for instance, go buy lunch/eat while checking emails). Now, I don’t have enough free hands to walk and read.

The world around us isn’t always designed to be helpful

It does give me a great insight into the world with a disability. High pavements and steps can be a real frustration point. As are heavy doors, crowds, the need to carry anything from one place to another. I’m usually a patient person but this does result in a lot of swearing and occasional shouting when I realise something is just not possible on my own. This is an amazing physical reflection of how badly designed digital services can hinder users.

In my previous role at Government Digital Service, user needs was a term than led all the work and services that were being developed. It was about more than a customer-centric focus. Users are those who have an interaction with what you provide for one reason on another. For government that’s often the whole of the UK. That means anyone from the really technically savvy to those who don’t have any computer skills or other things that stop them from using a service even if they need to.

Experiences that leave good impressions

Accessibility should be a priority for everyone and not an excuse. That isn’t just a digital issue. A simple space that’s been well thought through, regardless of whether it’s a digital service, a house or a public area, will always leave a better impression and encourage those users to return. Remember that these experiences will be how users remember you.

Author: Raphaelle

Creative | Futurist | Misfit. Freelance Digital #marketing, #social & #product #strategy and #engagement. Founder of ArtSpotter. Mixing up something marvellous.

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