Life’s a peach


You might not have heard about it yet, but the mumble on people’s lips is about Peach. Yet another app trying to entice people over to another new social network.

This cute little app lets you share notes, drawings, photos, gifs and music to a personal feed. You then connect with friends on the app to build up your squad, or the people who you follow. Squads right now are quite small (I only have three friends) but that definitely makes it feel more personal. You don’t get a newsfeed instead having to look at your friend’s profiles in a sort of public diary. It might be this sweet spot that gives it the appeal where others have failed.

Finding a purpose

It’s still early days to identify exactly what it will offer. Like ello or tsu it doesn’t connect to current more established social networks. It’s quite refreshing to not see a Facebook Login button.

The best my friend and I could pitch it at was a real-time tumblr. I am a fan of smaller community social networks. I found the connections were more meaningful when I joined Path originally. Perhaps Peach will make social more personal again. The hard part is keeping that feeling as it scales. It’s definitely going to appeal to younger generations who like to share random animations and emojis. Whether it survives or not? I don’t know if there’s long term appeal to distract people enough away from the more established sites. For now though, I don’t mind if you want to 🍰 me.

Author: Raphaelle

Creative | Futurist | Misfit. Freelance Digital #marketing, #social & #product #strategy and #engagement. Founder of ArtSpotter. Mixing up something marvellous.

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